Why dress code still matters in the professional services workplace

Many businesses take different approaches to their workplace dress code. It is important to think carefully about the right approach to take when deciding on a dress code policy for your organisation, in order to ensure that this reflects what is important to your workers, your clients or stakeholders, and your brand.

While there is no one-size-fits-all approach, in the business world, first impressions do matter, and what we wear is one of the key factors that contribute to the impression we make. In a world of hybrid working and evolving office culture, the role of dress codes in the professional services sector has shifted, but it has not disappeared.

This is why so many companies seek to implement a dress code in the workplace as an element of their overall company culture.

There is significant evidence to suggest that the way employees dress can impact not only how they are perceived, but also their productivity and the overall brand image of the company. However, it is also true that there are a variety of interpretations when it comes to deciding what constitutes appropriate work attire, meaning that every employer should give careful thought to what will work for their organisation.

In this blog, we explain why dress codes still matter and how businesses can craft effective policies that reflect today’s workforce.

Why dress codes still matter

While the modern workplace has become more flexible, dress codes remain an essential element for many professional services firms. Here's why: 

• First impressions count: Clients and visitors often form an opinion about a business based on appearance. Professional attire can help build trust and convey competence.

• Brand representation: Employees’ appearance is an extension of a company’s brand. A dress code ensures that staff present a cohesive, professional image, but there must be a balance between professionalism and individuality. 

• Setting expectations: Dress codes provide clear guidelines on what is considered appropriate, reducing ambiguity and potential misunderstandings.

• Creating a productive mindset: The way we dress can also influence our mindset and behaviour. Dressing professionally can make employees feel more confident and competent, which can in turn increase productivity and performance.

• Keeping everyone on the same page: Having a dress code ensures that everyone works from the same expectation of what is considered appropriate attire for the workplace. This can ensure that all employees feel comfortable and respected; and that nobody is overly distracted by feelings of competitiveness between co-workers over fashion choices.

How dress codes are evolving

Dress codes are no longer one-size-fits-all, and today's policies need to reflect the changing nature of work and workforce expectations:

• Hybrid and remote work: Many organisations are embracing smart-casual attire, balancing professionalism with comfort.

• Business casual trends: Suits and ties are no longer mandatory in many offices; tailored separates and smart casual outfits are becoming the norm.

• Inclusivity and diversity: Modern dress codes must accommodate cultural, religious, and personal expressions. Flexibility and sensitivity are key to ensuring all employees feel comfortable.

There are, of course, some downsides. For some employees, a strict dress code can feel restrictive and outdated, and they may feel it stifles their individuality and creativity; it can also lead to discomfort if the required attire is not suited to the work environment or the employee's role.

Key elements of a modern dress code policy

If you are revisiting your dress code policy, consider incorporating the following elements:

• Clarity: Outline what is acceptable without being overly prescriptive.

• Flexibility: Allow for variation, especially in hybrid or remote settings.

• Inclusivity: Make allowances for religious, cultural, or general expression considerations.

• Professionalism: Maintain standards that align with your brand values.

What to consider when implementing a dress code

When deciding how to define a dress code for your company, you should take all of the following factors into account:

The nature of your business

The type of business you operate, and the norms of your industry can influence the type of dress code that is appropriate. For example, a law firm might require a formal dress code, while a tech start-up might opt for a casual dress code.

Client interaction

If employees frequently interact with clients or customers, a more formal dress code might be appropriate to maintain a professional image. However, if most work is done behind the scenes and employees rarely meet clients, a more casual dress code might be sufficient.

Employee roles

The roles and responsibilities of employees can also influence the dress code. For example, employees who perform manual work might need to wear protective clothing, or at very least to avoid clothing that would pose a potential safety risk, such as heels. Those in a corporate office, on the other hand, might be expected to dress formally.

Company culture

The company's culture and values should also be reflected in the dress code. If the company values creativity and individuality, a more relaxed dress code might be appropriate. Conversely, if the company values tradition and formality, a more formal dress code might be suitable.

The needs of your workers

When developing a dress code, never forget to take the preferences of your current staff into consideration. Employers might benefit from surveying employees to get a sense of what type of dress code they would prefer, as taking employee comfort and preferences into account in this way can contribute to job satisfaction and productivity, and deliver a greater sense of team unity.

Tips for communicating a dress code effectively 

Introducing or updating a dress code requires careful communication:

• Be transparent: Explain the rationale behind the dress code to ensure buy-in.

• Train managers: Ensure leadership teams understand how to interpret and enforce the policy fairly.

• Encourage feedback: Create an open dialogue with employees to address any concerns.

Learn more

Dress codes may not seem like the top priority for a growing business, but sometimes the way we dress sends an important message. As such, prudent managers will put thought into dress codes, if this is appropriate, and ensure they set out clear rules on work clothes.

For more insights into developing a working culture that meets all of your commercial and recruitment goals, read more from Sellick Partnership. Browse our Insights for more views and advice on today's key workforce challenges, or get in touch with us today to learn more about our recruitment services.